Business Level Strategy Of Ford Motors Essay - 2239 Words

The business level strategy comprises of the business actions aimed at providing value to customers, the deployment of the business level strategies takes place within the scope of a particular individual markets for the company products. This paper discusses the business level strategies deployed by Ford Motors and how the company’s values can be better linked in order to create value for the company and how Ford Motors can place itself in terms of the five forces of competition. The business level strategy deployed by Ford Motors is the cost leadership strategy, which puts emphasis on operating at lower costs, but not essentially offering the lowest prices in the market (Haines 2004). Therefore, a firm can use such a position to reduce its prices in order to increase its market share or maintain the current prices and increase its revenue per unit items compared to its competitors. The principal idea of the low cost strategy is that cost and prices are not dependent, and the strategy puts a lot more emphasis on costs to achieve a status that it can use to foster competitive advantage or use lower costs to increase its profitability (Haines 2004). A cost leadership strategy is effective only if other competitors in the motor industry cannot imitate (Hill and Cronk 2010). The company is deploying strategies to significantly reduce its operational costs, which is a critical success factor for the business. This means that the firm has to make effective use of t he resources atShow MoreRelatedAssignment 3 - Business Level Corporate Level Strategies - Ford Motor Company2068 Words   |  9 PagesBusiness-Level and Corporate-Level Strategies – Ford Motor Company Strayer University BUS499, 14 February 2016 Business-Level and Corporate-Level Strategies – Ford Motor Company It all began in 1896 when Henry Ford built the Quadricycle that rode on four bicycle wheels, operated by a four-horsepower engine with only two forward gears and no reverse ability. Henry soon joined a group that founded the Detroit Automobile Company but left within one year and would soon incorporate the Ford Motor CompanyRead MoreFord Motor Company: An Analysis1805 Words   |  7 Pages1. Ford Motor Company engages in a number of business-level strategies. Three of the most important are where the company sells, where it produces, and what it produces. 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